Customer Lifetime Value (LTV) Calculator
Customer Lifetime Value calculator for SaaS. LTV = ARPU × Gross Margin / Monthly Churn. Optionally enter CAC to get the LTV:CAC ratio (healthy is ≥ 3x).
Customer Lifetime Value calculator for SaaS. LTV = ARPU × Gross Margin / Monthly Churn. Optionally enter CAC to get the LTV:CAC ratio (healthy is ≥ 3x).